The Packages.
YOUR STRATEGIC MARKETING PARTNER
OUR MISSION IS TO LEVERAGE BEST IN CLASS DIGITAL MARKETING INSTRUMENTS TO GIVE STARTUPS THE FOUNDATION TO IMPRESS INVESTORS, CLOSE DEALS, AND SCALE BIG.
THE CATALYST
THE WHO.
The Catalyst is perfect for early stage startups and new businesses that need to establish a professional brand presence and impress investors from day one. We take the weight of marketing off your plate so you can focus on building your business.
THE WHAT.
This package is designed for new startups and businesses who need to launch their brand well and fast.
The Paint Point The Solution & Deliverables (Month 1)
ICP RESEARCH ANALYSIS + REPORT
- 5 CUSTOMER INTERVIEWS
- ICP BEHAVIORAL DATA MINING ANALYSIS
- CUSTOM SURVEY FOR EARLY ADOPTERS
BRAND POSITIONING STATEMENT
UNIQUE VALUE PROPOSITION
The Solution & Deliverables (Month 2)
LOW-COST CHANNEL TESTING
- SOCIAL MEDIA CHANNEL SETUP
- $500 IN PAID MEDIA
- SOCIAL LISTENING
MARKETING CHANNELS ANALYSIS + REPORT
- CUSTOM KPI DASHBOARD
- TURNKEY CHANNEL STRATEGY REPORT
EARLY ADOPTER BASIC CRM
The Solution & Deliverables (Months 1-3)
BRAND IDENTITY PACKAGE
- (LOGO, COLOR PALETTE, BRAND GUIDELINES)
INVESTOR-READY WEBSITE
SALES ENABLEMENT KIT
- PITCH DECK, TECH DECK, ONE-PAGER
GROWTH PLAYBOOK
- TURNKEY MARKETING STRATEGY BASED ON PROVEN TRACTION CHANNELS (END OF MONTH 3)
4 ORGANIC SOCIAL MEDIA POSTS
LET's GO
THE ENGINE
THE WHO.
This package is designed for seed & series A startups and service businesses who need consistent, unique, best-in-class
digital marketing
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THE WHAT.
The Engine is designed for growing companies that need a Fractional CMO to own their digital strategy end to-
end. Unlike other firms, we don’t just advise, we execute the strategy with a dedicated team of content creators for a fraction of the cost of an in-house CMO.
for startups
PHASE 1
ICP RESEARCH ANALYSIS + REPORT
- 5 CUSTOMER INTERVIEWS
- ICP BEHAVIORAL DATA MINING ANALYSIS
- CUSTOM SURVEY FOR EARLY ADOPTERS
BRAND POSITIONING STATEMENT
UNIQUE VALUE PROPOSITION
PHASE 2
LOW-COST CHANNEL TESTING
- SOCIAL MEDIA CHANNEL SETUP
- $500 IN PAID MEDIA
- SOCIAL LISTENING
MARKETING CHANNELS ANALYSIS + REPORT
- CUSTOM KPI DASHBOARD
- TURNKEY CHANNEL STRATEGY REPORT
EARLY ADOPTER BASIC CRM
PHASE 3
BRAND IDENTITY REFRESH
- (LOGO, COLOR PALETTE, BRAND GUIDELINES)
INVESTOR-READY WEBSITE
ON-PAGE AND BACKEND SEO
SALES ENABLEMENT KIT
- PITCH DECK, TECH DECK, ONE-PAGER
GROWTH PLAYBOOK
- TURNKEY MARKETING STRATEGY BASED ON PROVEN TRACTION CHANNELS (END OF MONTH 3)
PHASE 4
SOCIAL MEDIA CONTENT CREATION
GRAPHIC DESIGN SERVICES
TRADITIONAL MEDIA STRATEGY
KEYWORD RESEARCH & SEO
EMAIL & SMS MARKETING
NEWSLETTER & THOUGHT LEADERSHIP
INFLUENCER PARTNERSHIPS
MONTHLY ANALYTICS & ROI REPORTING
for businesses
PHASE 1
GOOGLE LOCAL SERVICES ADS (LSA)
- VERIFIED PAY-PER-LEAD ADS THAT DOMINATE LOCAL SEARCHES.
PPC / GOOGLE ADS MANAGEMENT
- INTENT-BASED AD CAMPAIGNS (“AC REPAIR NEAR ME”).
CONVERSION RATE OPTIMIZATION (CRO)
- OPTIMIZE LANDING PAGES, BOOKING FORMS, AND CTAS FOR HIGHER CALL RATES.
CALL TRACKING + ATTRIBUTION
- TIE EVERY CALL OR FORM FILL TO THE SOURCE FOR TRANSPARENT ROI PROOF.
REPUTATION MANAGEMENT AUTOMATION
- AUTO-REQUEST REVIEWS POST-SERVICE TO BOOST LSA RANKING AND TRUST.
BRAND AND LOGO REFRESH
PHASE 2
KEYWORD RESEARCH & SEO
- ON-PAGE + BACKEND
SERVICE-AREA LOCAL SEO / MAPS OPTIMIZATION
- OPTIMIZE GOOGLE BUSINESS PROFILES, NAP CONSISTENCY, AND CITY PAGES.
REVIEW VELOCITY TRACKING + LSA RANK BOOSTING
- MAINTAIN STEADY REVIEW FLOW TO RISE IN LSA RANKINGS.
MONTHLY ANALYTICS & ROI REPORTING
- SHOW JOB COUNTS, LEAD COSTS, AND PERFORMANCE IMPROVEMENTS.
PHASE 3
EMAIL & SMS MARKETING
- NURTURE LEADS, RENEW CONTRACTS, AND REQUEST REVIEWS.
SOCIAL MEDIA CONTENT CREATION
- KEEP YOUR BRAND VISIBLE IN CUSTOMERS’ DAILY FEEDS.
GRAPHIC DESIGN SERVICES
- AD CREATIVES, SERVICE PROMO BANNERS, VEHICLE WRAPS, QUOTE TEMPLATES.
VISUAL PROOF VIDEO MARKETING
- SHOWCASE BEFORE/AFTER JOBS AND TESTIMONIALS FOR CREDIBILITY.
NEWSLETTER & THOUGHT LEADERSHIP
- DIFFERENTIATE THROUGH EXPERTISE AND CONSISTENCY.
PHASE 4
ADVANCED CRM BUILDOUT
- HUBSPOT, ATTRIBUTE EVERY LEAD TO BOOKED REVENUE.
CAPACITY-BASED AD BIDDING AUTOMATION
- AUTO-ADJUST SPEND BY TECHNICIAN AVAILABILITY OR WEATHER USING AI AUTOMATION.
WEATHER-TRIGGERED CAMPAIGNS
- LAUNCH PROMOS TIED TO TEMPERATURE OR SEASON CHANGES USING AI AUTOMATION.
SALES ENABLEMENT KIT / PITCH DECKS
- EQUIP SALES TEAMS WITH POLISHED ESTIMATE TOOLS.
CUSTOM KPI DASHBOARDS / CHANNEL REPORTS
- CENTRALIZE RESULTS FOR DATA-BACKED TRANSPARENCY.