Building relationships with trust and community.
A full-funnel rebuild, brand voice, social, and community programming, turned inconsistent inbound into a compounding pipeline.
The challenge
Where they started.
Butler's entrepreneurship program had strong outcomes but low visibility. Their audience of students, alumni, and founders lived on social, where the program had almost no presence and no consistent voice.
The solution
What we built.
We rebuilt their content engine from scratch: monthly editorial themes, story-driven post series, event marketing, and a founder spotlight program that turned alumni into ambassadors.
Services provided
- 01Brand Strategy
- 02Social Media
- 03Content
- 04Community
Key results
- Reliable, on-brand social presence across Instagram and LinkedIn
- Engaged founder community with monthly earned reach
- Repeatable content system Butler runs in-house today
Business impact
The program went from being the university's best-kept secret to one of its most visible, attracting more applicants, more mentors, and more partners.
"LOVE her campaign ideas. I think they are awesome. Our social media is reliable, effective, and engaging."
