Social Media & Email/SMS Growth for Simon Property Group

Client: Simon Property Group (@premiumoutlets, @simonmalls)

Agency: Yalla Solutions Marketing

Service: SMS & Email Marketing, Organic Social Media Content Creation & Management

The Challenge:

Boost social media engagement, follower growth, and digital marketing performance to drive in-store traffic.

The Solution:

• Created engaging, on-trend social media posts with clear CTAs.

• Focused on consistent posting, interactive content, and eye-catching visuals.

• Wrote high-converting SMS and email copy to promote sales and events.

The Results:

• 3x increase in followers and engagement in one summer

• 7.2% average SMS click-through rate

• 6.4% average email click-through rate