Simon Property GroupReal Estate · Retail
Local campaigns for a national footprint.
Designed a repeatable, on-brand campaign framework property teams could localize without breaking the bigger brand story.
The challenge
Where they started.
Property teams across markets needed marketing that felt local, but the brand had to stay unmistakably Simon at the national level. Everything drifted.
The solution
What we built.
A modular campaign kit: templated visuals, localized copy patterns, and a review workflow that let property teams ship faster without going off-brand.
Services provided
- 01Campaign Strategy
- 02Content
- 03Local Activation
Key results
- Consistent look and feel across markets
- Property teams shipping campaigns in days, not weeks
- One brand voice, many local stories
Business impact
Simon's local teams got their speed back, and the brand stayed tight from the top.
