Colbert ConsultingProfessional Services · Consulting
A consultant stopped competing on price.
Positioning, website, and a thought-leadership rhythm that let the practice charge, and be chosen, on expertise, not price.
The challenge
Where they started.
Colbert was getting hired on referrals but competing on price when new prospects had nothing to go on. The public brand didn't match the caliber of the private work.
The solution
What we built.
Sharper positioning, a website that reads like a point of view, and a monthly LinkedIn cadence that put the founder's thinking in front of the right buyers.
Services provided
- 01Brand
- 02Website
- 03Thought Leadership
Key results
- Website that qualifies leads before the first call
- Consistent thought-leadership presence on LinkedIn
- Prospects arriving pre-sold on expertise
Business impact
The practice can now compete on the strength of the work, not the price on the last invoice.
